From day one, I have always wanted Leisarà to be inclusive to women of all walks of life.
Many of you already know that “lei sarà” is the Italian phrase for she will be. The name was inspired by women all around the word, following their dreams and inspiring future generations to do the same. No matter their age, their physical appearance, lifestyle, their background or ambitions...women wearing a Leisarà bag could identify with each other and the brand’s principles.
Now, we all know a picture is worth a thousand words and after running into dead ends to recreate Leisarà’s message through imagery, I reached out to Chelsea from Wave Media Management Company to find a unique solution to this road block.
Chelsea is a digital illustrator/designer from San Clement, California. After casually finding her company’s Pinterest profile,I sent her an inquiry soon after reading her company’s About page.
She received a short brief describing what I wanted to see in the custom made artwork and I created profiles for each of the characters I wanted Chelsea to illustrate. After a few reviews and edits, the artwork that she created was exactly what I was looking for.
Inspired by a photo of Carrie, Miranda, Samantha and Charlotte, the stars of Sex and the City, the profiles I sent Chelsea were of: Ms. Adventure, Ms. Independent, Ms.Do It All with her daughter Missy and Ms. Bon Viveur. The artwork captures the idea I had in mind, four strong women united by the same ideas symbolized in the Elena/Mini Elena backpack.
Chelsea has made it her mission to help small businesses and creatives find clarity in the voice of their company and share their mission with the world through her artwork. It was an absolute pleasure to work with her and I certainly recommend her to anyone. The piece she created for Leisara is now the first image shop visitors will see when shopping at Leisarà.com.
Thank you Chelsea for your professionalism and enthusiasm. Looking forward to working with you in the future! #womensupportingwomen
Leave us a comment below letting us know what you think.
With love from Italy,
Founder & Designer
You can see more of Chelsea’s artwork on Wave Media Management Instagram Page @wave.mmco.